Search results for "Content creation"
showing 3 items of 3 documents
How Journalists Think about Media Effects—And Why We Should Care
2019
Research suggests that journalists’ beliefs about media effects are influenced by unsystematically gathered knowledge and subjective-intuitive judgments. However, it has also been shown that these presumptions must be considered important factors for the formation of journalistic coverage. Against this background, this article synthesizes existing research on dimensions, determinants, and consequences of journalists’ presumptions of media effects. The resulting framework offers researchers in the field of journalistic content production a comprehensive overview of the possible role that presumptions of media effects could play for journalistic content creation. In a second step, we summariz…
The transparent communicative organization and new hybrid forms of content
2015
Abstract Building on the Global Alliance for Public Relations and Communication Management’s Melbourne Mandate’s understanding of a communicative organization consisting of organizational character, responsibility and listening and engagement, this paper explores these principles in the context of new hybrid forms of online content. This study asks about the role of transparency in the context of commercial hybrid content. Through theoretical consideration as well as interviews of representatives of public relations and marketing communication associations and agencies in Finland, the article presents the practitioners’ perceptions and experiences using the literature on transparency. To be…
Dimensiones del Ecosistema Digital Universitario: Validación del Instrumento «University Digital Ecosystem» (UN-DIGECO) / Dimensions of the Universit…
2020
El presente estudio presenta el diseño y validación del instrumento UN-DIGECO (University Digital Ecosystem), orientado a conocer el Ecosistema Digital Universitario, identificando las dimensiones asociadas al uso que hacen los estudiantes de los medios sociales (MMSS) y/o aplicaciones digitales. La validación de contenido y comprensión se efectuó en tres fases: construcción, refinado y validación psicométrica, mediante el análisis factorial confirmatorio, apoyado en el constructo teórico inicial. Se diseñaron ítems –recabando información de instrumentos similares-, acordes a indicadores adscritos a seis dimensiones: aprendizaje, interacción social, creación de contenidos, consumo online, o…